There are two schools of thought on how to pronounce GIF. GIF creator: It's pronounced "JIF" Steve Wilhite created the Graphics Interchange Format in 1987 at Compuserve. The word “graphics” does have a hard G, but that doesn’t necessarily influence the pronunciation . Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. Learn more. "The creator of the GIF image format, Steve Wilhite of CompuServe, when deciding on the pronunciation, said he deliberately chose to echo the American peanut butter brand, Jif, and CompuServe employees would often say 'Choosy developers choose GIF(jif)', playing off … Story highlights. The American Heritage Dictionary cites both, indicating "jif" as the primary pronunciation, while Cambridge Dictionary of American English offers only the hard-"G" pronunciation. No, GIF is an acronym for Graphics Interchange Format. Listen to the audio pronunciation in the Cambridge English Dictionary. How to pronounce GIF. Graphics is pronounced with a hard ‘g’, so many believe the acronym should follow suit. How to say GIF. How to pronounce GIF. GIF, or Graphics Interchange Format, has been around since 1987, but, of course, retains its divisive pronunciation to this day. GIF meaning: 1. a type of computer file that contains a still or moving image. Merriam-Webster's Collegiate Dictionary and the OED cite both pronunciations, but place "gif… Definition of gif noun in Oxford Advanced Learner's Dictionary. The GIF pronunciation debate has been around since then, with an unofficial majority preferring to pronounce it with a hard ‘g’. GIF definition is - a computer file format for the compression and storage of visual digital information; also : an image or video stored in this format. Learn more. That’s why JPEG, an acronym for Joint Photographic Experts Group, is not pronounced jay-feg , but rather jay-peg . The logic behind this pronunciation comes from what GIF stands for: Graphics Interchange Format. 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