BrewDog plans to hide 10 solid gold beer cans in random 12-packs of its Punk IPA, with each can worth almost $20,000. //alert('pressed! Hard seltzer, or alcoholic sparkling water, is the newest drink trend taking the UK by storm. You should always read the product label and not rely solely on the information provided on the website. var now = Date.now(); With Hard Seltzer taking the US by storm, we wanted to put a craft BrewDog spin on this emerging category. Described as an “upgrade” on the current hard seltzer – alcoholic sparkling water – category, Clean & Press is made with Brewdog’s Rogue Wave Vodka. st = new Date(); The king of the hard seltzers, White Claw, will finally land in the UK next month. “What we’ve been able to do is focus our attention on one platform,” Kersley said. The hard seltzer launch was brought forward to this month and, instead of launching in bars, the craft beer giant is relying on e-commerce. In 2016 the burgeoning hard seltzer category moved up a gear with the launch of the category’s two biggest players: White Claw and Truly. What I got was just a can of fizzy water, not even good fizzy water, this is the cheap stuff. In just three years hard seltzers have become the fastest-growing alcoholic drinks category in the US, with the sector predicted to be worth US$2.5 billion by 2021 and due to triple in size by 2023. Meanwhile, Brewdog sends regular emails to newsletter subscribers detailing generous offers on its current stock. White Claw is slated to launch in the UK this year, but asked if he’s worried about the competition, Kerlsey told db he believes Clean & Press has the power to rival the US seltzer giant, thanks to Brewdog’s strong brand presence. $('#force').val(count) There are four flavours in the range: Crushed Black Cherry, Crushed Mango and White Peach, Cactus and Lime, and Kiwi and Passionfruit. '); Recognising the immense success of hard seltzers in the US, Brewdog has put its own twist on the popular beverage that “doesn’t rely on cheap, low quality alcohol”. have said they will forgo their salaries this year to help keep the business afloat, with the sector predicted to be worth US$2.5 billion by 2021 and due to triple in size by 2023. Two six-packs sell for £30 on Brewdog’s own website. Visit their website. We've turned the idea of Hard Seltzer on its head by only using exceptional quality craft vodka distilled at our brewery. BrewDog has fast-tracked their Hard Seltzer project “ Clean % Press”, Carlsberg also has one in the works too, and the US giant of Hard Seltzer, White Claw, will make its UK debut next month. Thus a hard seltzer is an alcoholic fruit flavoured fizzy water. $(document).on('focusout', '#comment', function(){ A week later, Brewdog sent a note to its Equity for Punks shareholders claiming the brewer had lost 70% of its revenue “overnight” as their on-trade channel was cut off. There are four flavours in the range: Crushed Black Cherry, Crushed Mango and White Peach, Cactus and Lime, and Kiwi and Passionfruit. Zero carbs, zero sugar & just 90 calories, Work hard, play hard & drink hard seltzer. White Claw appeared in June just behind BrewDog’s lookalike Clean and Press in a promotion exercise not unlike the launch of the first alcopops in Britain back in the 1990s. Canned hard seltzer - LONG SHOT. Style: Hard Seltzer Country of Origin: UK Brewery: Brewdog }); Your email address will not be published. This was my first "Brewdog" too, and I'm not sure I should give them another go. BrewDog launched their range of hard seltzers earlier this year and, in typical Brewdog style, they’ve made their Clean and Press seltzers with a twist. If you continue to use this site, you consent to our use of cookies. While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. Although product information is regularly updated, Tesco is unable to accept liability for any incorrect information. White Claw® Hard Seltzer is made using a blend of seltzer water, our gluten free alcohol base, and a hint of fruit flavour. Rather than being fermented like the US seltzers, our Clean and Press seltzer is spiked with our exceptionally high quality single malt vodka, Rogue Wave. London, UK, Privacy Policy | Cookie Policy | Please drink responsibly | Log in The reviews are in... There’s no denying it, hard seltzers have taken the US by storm – last year the category was worth $550m according to UBS/Business Insider figures, with sales up 226.4% according to some reports. I got this thinking I would get a nice, refreshing pre-made drink. No sugar, no carbs, no sweeteners, no-nonsense, and an utterly delicious taste in Raspberry or Lime. Called Clean & Press, the seltzers have been made with LoneWolf craft vodka, produced by Brewdog’s spirits arm, Brewdog Distilling Co., in Aberdeenshire. We’ve turned the idea of Hard Seltzer on its head by only using exceptional quality craft vodka distilled at our brewery. BrewDog is a brewery, bar chain, and brand with a capital B. Reviews are submitted by our customers directly through our website. But things change. It is then infused with natural flavours to create a light drink with 5% ABV and 95 calories per 330ml can. Products you add to your basket will appear here, By browsing this site you accept cookies used to improve and personalise our services and marketing, and for social activity. There's real comparison and similarity there, so if hard seltzer takes off in the UK, I think that shochu can too.’ Imbibe found the shochu to be both interesting and accessible. var count = parseInt($('#force').val()) + 1; A lack of sales in bars and restaurants might be concerning for a burgeoning wine or beer brand, but Kersley told db that hard seltzers sell better in supermarkets anyway. Sence Hard Seltzer. The news makes BrewDog the latest in a series of major suppliers jumping on the hard seltzer trend. With the average hard seltzer containing only 100 kcal, they appeal to the health-conscious consumer. Brewdog Hard Seltzer Cactus & Lime 330Ml Any 4 for 3 - Cheapest Product Free - Selected Premix Cans 187ml - 440ml Offer valid for delivery from 01/09/2020 until 10/01/2021 £ 2.50 10 Best hard seltzers UK - Mike's Hard Seltzer Mike's At 100 calories a can, Mike’s Hard Seltzer is a low calorie, refreshing choice that comes in three flavours - Lemon, Lime and Black Cherry. Infused with its own-brand Lonewolf vodka, ‘Rouge Wave’, ‘Clean & Press’ is… Brewdog Hard Seltzer White Peach & Mango 330Ml Any 4 for 3 - Cheapest Product Free - Selected Premix Cans 187ml - 440ml Offer valid for delivery from 01/09/2020 until 10/01/2021 £ 2.50 London, UK, IWSC & Club Oenologique jQuery(document).ready(function($) { Sparkling Premixed Vodka Drink with Natural Flavourings. Truly, created by the Boston Beer Co, has proved so successful for the brewer that it now sells more hard seltzers than it does beer, while White Claw’s sales surpassed US$1.5 billion last year. BrewDog has bucked the trend of using fermented sugar cane and instead are spiking sparkling water with their own brand of homemade vodka. We also share reviews from other retailers' websites to help you make an informed decision. }); Flint Wines Ltd After all, Brewdog itself was named the UK’s fastest growing brand in Brand Finance’s annual report last May. Hard seltzer is usually lower in calories than more traditional options like beer or canned cocktails. © 2020 Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK | Registered in England and Wales No. Required fields are marked *. Discover the refreshing taste of White Claw® Hard Seltzer today. ft = new Date(); Available in three flavours – cactus and lime, crushed black cherry, and white peach and mango – each can is 5% ABV, has 90 calories and contains no carbs and no sugar. South Africa faces up to 300m litre wine lake, db exclusive: The world’s biggest cork producer announces TCA breakthrough, French police swoop nets stolen grands crus worth millions. We use cookies on this site to store information on your device. It has streamlined the launch itself but we’re very focused on e-commerce.”. Pubs and coronavirus: What is a substantial meal? Hard seltzers. $('#stay').val(ft - st); “For us we have a delicious liquid and it really speaks for itself. London, UK, The Drinks Business Founders Martin Dickie and James Watt have said they will forgo their salaries this year to help keep the business afloat. A nice, refreshing pre-made drink light drink with 5 % ABV and 95 calories per 330ml can share. S annual report last May inroads into the UK market a hard seltzer fans use cookies on this site store... Other retailers ' websites to help you make an informed decision are delicately flavoured with sweetness. 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