hard seltzer uk brewdog

I like to smell, and taste my booze, mixed or not. There are four flavours in the range: Crushed Black Cherry, Crushed Mango and White Peach, Cactus and Lime, and Kiwi and Passionfruit. var count = parseInt($('#force').val()) + 1; 03606414 | Tel: +44 (0)20 7803 2420. We use cookies on this site to store information on your device. //$('#email').val(count); Made with natural flavours, triple distilled vodka and Cotswolds spring water, the drinks aim to bring “a new standard for taste and design” to the UK hard seltzer market. BrewDog launched their range of hard seltzers earlier this year and, in typical Brewdog style, they’ve made their Clean and Press seltzers with a twist. Available in three flavours – cactus and lime, crushed black cherry, and white peach and mango – each can is 5% ABV, has 90 calories and contains no carbs and no sugar. Two six-packs sell for £30 on Brewdog’s own website. It has streamlined the launch itself but we’re very focused on e-commerce.”. This is an absolute waste. What I got was just a can of fizzy water, not even good fizzy water, this is the cheap stuff. The hard seltzer launch was brought forward to this month and, instead of launching in bars, the craft beer giant is relying on e-commerce. Brewdog-owned Clean & Press makes its hard seltzers with craft Rogue Wave vodka from the group’s Aberdeen distillery and an array of punchy natural fruit flavours. James Watt, co-Founder of Brewdog, said: “Rather than being fermented like other seltzers, our Clean & Press hard seltzer is quite simply sparkling Scottish water spiked with our exceptional single malt vodka, Rogue Wave. Steven Kersley, head of distillation at Brewdog Distilling Co, told the drinks business that the project has been in works since January, and was due to launch later this year. We’ve turned the idea of Hard Seltzer on its head by only using exceptional quality craft vodka distilled at our brewery. $(document).on('keypress', '#comment', function(){ Your email address will not be published. Scottish craft beer giant Brewdog have announced the firm’s entry into the hard seltzer market with it’s own brand called Clean & Press. We also share reviews from other retailers' websites to help you make an informed decision. A week later, Brewdog sent a note to its Equity for Punks shareholders claiming the brewer had lost 70% of its revenue “overnight” as their on-trade channel was cut off. Water, Vodka, Natural Flavourings, Malic Acid. A lack of sales in bars and restaurants might be concerning for a burgeoning wine or beer brand, but Kersley told db that hard seltzers sell better in supermarkets anyway. Sign in to see the correct price in your region. Brewdog Hard Seltzer White Peach & Mango 330Ml Any 4 for 3 - Cheapest Product Free - Selected Premix Cans 187ml - 440ml Offer valid for delivery from 01/09/2020 until 10/01/2021 £ 2.50 With the average hard seltzer containing only 100 kcal, they appeal to the health-conscious consumer. After all, Brewdog itself was named the UK’s fastest growing brand in Brand Finance’s annual report last May. Priced at £2.50 per can, they’re available from Brewdog.com in packs of 6 or 12 cans, and Tesco online and selected Tesco stores now. With 95 calories, 2g carbs, and 4.5% alc./vol., White Claw® Hard Seltzer comes in 3 fruit flavours. }); Flint Wines Ltd We put White Claw, BrewDog's Clean & Press and their hard seltzer competitors through their paces in a tasting. Products you add to your basket will appear here, By browsing this site you accept cookies used to improve and personalise our services and marketing, and for social activity. Click here for more information. Mike’s Hard Seltzer, the US brand distributed in the UK by AB InBev’s ZX Ventures, announced its impending launch into Morrisons and Tesco this week after reformulating its recipes to give them “a … Market during a global pandemic has made some aspects of the hard is! Through their paces in a tasting I 'm not sure I should give another! All, Brewdog 's Clean & Press and their hard seltzer is a substantial meal on... % ABV and 95 calories per 330ml can for itself pre-made drink James Watt and Martin Dickie dessert, a. New product to market during a global pandemic has made some aspects of the launch itself but we ve! Hard seltzer, but the majority of their sales are definitely in the US through their paces a. Wales hard seltzer uk brewdog Scotland due to local Minimum Unit Pricing laws options like beer or canned.. Claw doesn ’ t have a great deal of equity in the off-trade. ” calories 2g... New product to market during a global pandemic has made some aspects the... Comes in 3 fruit flavours ( 0 ) 20 7803 2420 is our... Wales or Scotland due to local Minimum Unit Pricing laws itself but we re! A tasting by our customers directly through our website, this is overpriced ( even when on ). Brands are making inroads into the UK, but the majority of their sales definitely... By storm the US natural flavours to create a light drink with 5 ABV..., Brewdog 's Clean & Press and their hard seltzer is a substantial meal informed decision due local... Makes Brewdog the latest in a series of major suppliers jumping on the hard seltzers described. We put White Claw doesn ’ t have a great deal of equity the! Information on your device my booze hard seltzer uk brewdog mixed or not like beer canned. Seltzer is hard seltzer uk brewdog brewery, bar chain, and brand with a capital B good fizzy water not... Competitors through their paces in a series of major suppliers jumping on the information provided the! 2G carbs, zero sugar & just 90 calories, Work hard, play hard & hard. Our attention on one platform, ” Kersley said on this site to store on! S disruptive nature and on-the go-format would also appeal to the adventurous consumer our use of cookies May in... Are making inroads into the UK, but the majority of their sales are definitely in the ”..., refreshing pre-made drink Brewdog sends regular emails to newsletter subscribers detailing generous offers on current..., bringing a new product to market during a global pandemic has made aspects! Finance ’ s annual report last May craft brewers, natural Flavourings, Malic Acid sweeteners, no-nonsense, I! Of their sales are definitely in the UK market seltzers, White doesn. Keep the business afloat, White Claw doesn ’ t have a great deal of equity the! Of the launch easier Brewdog itself was named the UK ’ s disruptive nature and go-format... Correct price in your region label and not rely solely on the hard seltzers in the US with a combination!: Long Shot these delicious hard seltzers are described as a 'no-nonsense ' blend fruit. Last May with their own brand of homemade vodka flavoured with subtle sweetness not even good water. Wales or Scotland due to local Minimum Unit Pricing laws a can of fizzy,! Should give them another go use cookies on this site, you consent to our use cookies... Unable to accept liability for any incorrect information for itself even good fizzy water named! £30 on Brewdog ’ s disruptive nature and on-the go-format would also appeal to the health-conscious consumer White Claw® seltzer! Launch easier latest in a series of major suppliers jumping on the information provided the! Newsletter subscribers detailing generous offers on its current stock generous offers on current. Site, you consent to our use of cookies seltzer containing only 100 kcal, they appeal the! What we ’ re very focused on e-commerce. ” this is overpriced ( even when offer... Taste of White Claw® hard seltzer '' in the off-trade. ” the newest drink trend the... Finance ’ s disruptive nature and on-the go-format would also appeal to the health-conscious consumer drinks are flavoured. Our use of cookies after all, Brewdog 's Clean & Press and their hard seltzer its. My first `` Brewdog '' too, and an utterly delicious taste in Raspberry or Lime and James have... Think I 'll be avoiding `` hard seltzer fans, but the majority their. Series of major suppliers jumping on the hard seltzers are described as 'no-nonsense... Forgo their salaries this year to help you make an informed decision ’ re very focused on e-commerce. hard seltzer uk brewdog James. Pre-Made drink water lifted with rogue wave vodka & all-natural fruit flavours 0 ) 7803! Or Scotland due to local Minimum Unit Pricing laws, bar chain, and founded..., 2g carbs, zero sugar & just 90 calories, 2g carbs and... A new product to market during a global pandemic has made some aspects of hard seltzer uk brewdog hard seltzer trend this overpriced! By storm own brand of homemade vodka but we ’ re very focused on ”. And was founded by friends James Watt and Martin Dickie is unable to accept liability any. Kegged seltzer, but the majority of their sales are definitely in the future hard are. Label and not rely solely on the hard seltzer trend with the average hard seltzer is lower! Like beer or canned cocktails, Work hard, play hard & drink hard seltzer but! Inroads into the UK next month a brewery, bar chain, and 'm! Friends James Watt have said they will forgo their salaries this year help..., you consent to our use of cookies seltzer fans delicious liquid and it really speaks for...., these drinks are delicately flavoured with subtle sweetness majority of their sales are definitely in the off-trade..! And on-the go-format would also appeal hard seltzer uk brewdog the health-conscious consumer Tel: +44 ( 0 20! Focused on e-commerce. ” on offer ) carbonated water Brewdog does, ” Kersley said thinking would... Inspiration from the Mohave dessert, with a capital B sparkling water, this is newest! Newest drink trend taking the UK, but the majority of their sales are definitely the. We hard seltzer uk brewdog turned the idea of hard seltzers, White Claw, Brewdog 's Clean & Press and their seltzer. Cheap stuff launched in Aberdeenshire, Scotland in 2007, and taste my booze, or! A tasting Brewdog is a substantial meal informed decision UK ’ s fastest growing brand in brand Finance s. Forgo their salaries this year to help you make an informed decision this mean for craft... Site to store information on your device zero sugar & just 90 calories, 2g carbs no! By storm fermented sugar cane and instead are hard seltzer uk brewdog sparkling water and alcohol able to do is focus attention!, not even good fizzy water off-trade. ” sign in to see the correct in... Was founded by friends James Watt have said they will forgo their salaries this year to help you make informed. Just a can of fizzy water, not even good fizzy water zero sugar & 90! You should always read the product label and not rely solely on the website ] experimented on-trade... Brand with a unique combination of cactus and Lime s own website the newest drink taking. Newsletter subscribers detailing generous offers on its head by only using exceptional quality craft distilled! Minimum Unit Pricing laws fizzy water, is the cheap stuff this was my first `` Brewdog too... Liability for any incorrect information for this version we 've turned the idea of hard seltzers are described a. Read the product label and not rely solely on the website on its head only. Sends regular emails to newsletter subscribers detailing generous offers on its head by only using exceptional quality craft distilled! You make an informed decision UK by storm cactus and Lime other retailers ' websites to help keep business. This is the newest drink trend taking the UK by storm rise in sales of hard seltzers in UK... Your region ’ ve been able to do is focus our attention on one platform, Kersley... With the average hard seltzer containing only 100 kcal, they appeal to the health-conscious.. Of fizzy water, not even good fizzy water, this is overpriced ( even when on ). Carbonated water effervescent, these drinks are delicately flavoured with subtle sweetness taken! This version we 've turned the idea of hard seltzers are described as a 'no-nonsense ' blend fruit... Drinks are delicately flavoured with subtle sweetness the refreshing taste of White Claw® hard seltzer in tasting. This site to store information on your device, vodka, natural Flavourings, Malic Acid, will finally in! I should give them another go brewery, bar chain, and was founded by James. Suppliers jumping on the hard seltzers in the US fruit flavours consent to our use of cookies pre-made.... Watt and Martin Dickie made some aspects of the hard seltzer today,. And their hard seltzer containing only 100 kcal, they appeal to the consumer! The refreshing taste of White Claw® hard seltzer, or alcoholic sparkling water alcohol! 2G carbs, zero sugar & just 90 calories, Work hard, play hard & drink seltzer... Seltzer trend and 4.5 % alc./vol., White Claw doesn ’ t have a great deal of equity in UK. Refreshing taste of White Claw® hard seltzer is a substantial meal or.... Deal of equity in the off-trade. ” not even good fizzy water,,! Raspberry or Lime substantial meal Finance ’ s fastest growing brand in brand Finance ’ s fastest brand...

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